Fuel Your Trail is a fictional outdoor campaign created around the idea of adventure, endurance and exploration. The concept follows a trail @runner moving through dramatic @mountain landscapes, with the visuals designed to capture the physical and emotional experience of pushing forward.

The goal was to create a cinematic outdoor advertisement that combines strong visual storytelling with the aesthetic of a premium sports campaign.

Process

I developed the visual concept by creating the main character, environments and supporting imagery as AI generated assets. I focused on maintaining a consistent visual identity across the different scenes while experimenting with composition, lighting, camera perspectives and cinematic framing.

The project allowed me to explore how AI generated imagery can be used not only to create individual images, but to build a complete visual language for an advertising concept.

Tools: Higgsfield, ChatGPT Image 2, Runway, Adobe Illustrator