Creative Work Sample for UMO

Note: UMO’s logo has been covered in this version because the video is a work sample and the logo is owned by UMO. This edit was made to allow the video to be included in my portfolio.

As part of a creative work sample for UMO, I developed a short social media video about cold sores and oral herpes. The goal was to create informative and accessible content tailored to a younger audience on platforms such as TikTok.

I based the content on information from UMO’s website and studied their visual identity and typography to create an aesthetic that aligned with their existing communication.

I deliberately kept the video short and focused, even though the brief allowed for a video of up to 60 seconds. My aim was to communicate the most important information quickly while keeping the viewer engaged throughout the video.

To make the content feel more dynamic and suitable for social media, I incorporated jump cuts, sound effects, subtle visual effects and post production. I wanted the editing to add energy without distracting from the information being communicated.

My role: Concept, script, video production, editing and post production
Project: Creative work sample for UMO
Format: Short form social media video
Focus: Digital communication, storytelling and content for younger audiences
Tools: Adobe Premiere Pro, Adobe Illustrator, After Effects