Repórter Brasil
25 Years Campaign
During this project at the organization Repórter Brasil, I was responsible for independently developing and leading an international campaign package consisting of three videos. The challenge was to take the project from concept to completion, creating engaging storytelling, communication strategies, and immersive video content through a range of creative and production techniques. The campaign was designed to connect with an international audience while effectively communicating the organization's mission and impact.
Strategy
As Repórter Brasil is a research driven organization working with investigative journalism, human rights, and environmental issues, the video was designed with a serious and credible tone. Unlike the shorter campaign formats, this version targeted professionals working within philanthropy, sustainability, NGOs, journalism, and civil society organizations. The longer runtime allowed for a deeper exploration of the organization’s work while providing the level of detail expected by audiences evaluating potential partnerships, funding opportunities, and institutional collaborations. The video was designed for use across YouTube, the organization’s website, and institutional presentations.
A three part narrative structure was used to guide the audience through Introduction, Impact, and Future. The soundtrack evolved alongside the story, opening with a cinematic braam to create immediate impact before transitioning into a more energetic theme. A hopeful score supported the Impact section, while the Future chapter used a more serious and forward moving track to reinforce that the work continues.
Pacing was a key focus throughout the edit, with jump cuts and tightened interviews used to remove unnecessary pauses and maintain engagement. Footage was carefully synchronized with key topics mentioned by interviewees to provide visual reinforcement, while graphics and animations were intentionally restrained to preserve the professionalism and credibility of the organization.
55 sec video
for social media
As one of two short form videos created alongside the main campaign, this 55 second version was designed for audiences already engaged in philanthropy, social impact, and nonprofit initiatives, including donors, volunteers, and individuals who actively follow humanitarian and environmental causes. Rather than providing a detailed overview of specific projects, the focus was on strengthening brand awareness and generating interest in Repórter Brasil’s work.
The primary challenge was condensing complex information into a short runtime while maintaining clarity and credibility. Fast paced editing, concise messaging, and carefully selected footage were used to maximize engagement, while visuals were synchronized with key statements to reinforce understanding. Pacing was refined through rhythmic editing and the removal of unnecessary pauses, and a single soundtrack was used throughout to maintain momentum. Graphics and animations were intentionally kept minimal to align with the professional and research driven identity of the organization.
37 sec video
for social media
As the shortest of the campaign’s video formats, this 37 second version was developed to reach a broader audience with a general interest in philanthropy and social impact. Building on the same strategic foundation as the longer videos, the content was further condensed to prioritize accessibility, recognition, and shareability.
Rather than communicating detailed information, the focus was on creating quick awareness of Repórter Brasil and reinforcing its brand identity through concise messaging, impactful visuals, and clear organizational positioning. Fast paced editing, synchronized footage, and minimal graphics were used to maximize clarity within the limited runtime. The objective was not deep engagement, but simple interactions such as recognition, interest, and social media engagement, making the video an effective top of funnel branding asset.